Jony Ive: Watch was meant to broaden Apple's relevance and prepare for future

Apple started its Watch project in 2012 as a pivot from pocketable computers to “more personal and more accessible” technology, the company’s design chief Jonathan Ive said in an interview published today. Speaking with watch magazine Hodinkee, Ive revealed that the Watch was intended both to broaden Apple’s cultural relevance and set the stage for where technology is headed — […]